How to Market Your Agribusiness in 2025 (Without Wasting Time or Money)

For agricultural businesses, the traditional reliance on word of mouth and legacy relationships is no longer enough. As the sector becomes more competitive and consumer expectations evolve, having a digital marketing strategy is essential to remain visible, relevant, and profitable.

Whether you're a livestock farmer with a farmshop, an arable grower, or a feed supplier, marketing in 2025 is about combining authenticity with data-led strategy.

Agribusiness Marketing Quick Guide by ELI Digital

Here's a deep dive into what works and why:

1. Get the Foundations Right:

Before diving into social media or digital ads, your foundational marketing assets must be in place. Your website is the digital storefront of your business. It must:

• Load quickly (under 3 seconds)

• Be mobile-optimised (over 70% of users are on mobile)

• Include clear contact information and calls to action

• Reflect your brand’s personality, whether that’s traditional, technical, or family-run

Farmers and agri-suppliers often overlook UX (user experience), but a confusing or outdated website can result in missed enquiries.

Think: does your website actually convert visitors into customers?

2. Optimise for Search Engines

Farmers and rural business owners often underestimate the power of search. But when your audience is Googling “Midlands feed supplier” or “organic farm in Warwickshire,” your business needs to show up.

SEO involves:

• Optimising meta titles and descriptions with local keywords

• Writing relevant, helpful content (like blog posts or FAQs)

• Getting backlinks from local directories and industry bodies

• Setting up and maintaining your Google Business Profile

This ensures you’re found by people who are actively searching for your products or services.

3. Use Social Media, but Use It With Purpose

Social media isn't about chasing likes. It's about building credibility, connection, and community. A common mistake agribusinesses make is inconsistent posting or overly product-heavy content.

Instead:

• Use behind-the-scenes content to build trust

• Share educational insights (like crop updates or farming tips)

• Post team stories to show authenticity

• Leverage Instagram Stories and Facebook Groups to increase engagement

LinkedIn is essential for B2B agri-suppliers. Regularly posting case studies, industry trends, and product launches positions your brand as a thought leader.

4. Email Marketing: Your Most Underrated Tool

Email marketing remains one of the highest ROI channels. Whether you're a farm shop or an equipment supplier, email lets you stay top-of-mind.

Build segmented email lists for:

• Trade buyers (wholesale pricing and lead times)

• Local consumers (recipes, event invites)

• Seasonal updates (availability, new products)

Use tools like MailerLite or Klaviyo to automate and personalise your campaigns. Include clear CTAs like “Book a demo” or “Download our pricing guide.”

5. Measure What Matters

Without tracking, your marketing is guesswork. Establish KPIs linked to business objectives:

• Website traffic (Google Analytics)

• Enquiry forms submitted

• Email open and click rates

• Social engagement

• Conversions from PPC or paid campaigns

Use these insights to iterate. Drop what isn’t working, double down on what is.

Need Help Getting Started?

The agricultural sector is rapidly evolving. Whether you're a family-run farm or a national supplier, the opportunity to build visibility, trust and leads online has never been greater.

At ELI Digital, we specialise in agribusiness marketing for agricultural businesses, from farm shops to large-scale producers. Wherever you’re based in the UK, we’ll help you build a marketing plan that is as rooted in results as your business is in the land. Book your free discovery session today.