Hayfield Hideaways

How ELI Digital Built Hayfield Hideaways’ Digital Presence from the Ground Up

Brand Identity Development | Website Design | Search Engine Optimisation | Social Media Management (Facebook & Instagram)

A Unique Coastal Campsite with a Strong Brand & Online Presence

Nestled on the Norfolk coast, just a short walk from Mundesley’s golden sandy beach, Hayfield Hideaways offers a one-of-a-kind camping experience. Unlike traditional campsites, Hayfield Hideaways prioritises space, nature, and sustainability, with just 16 pitches carefully separated by wild grass and flowers on a site that could accommodate 60+.

To bring this vision to life, ELI Digital crafted a brand, website, and social media presence that reflects the campsite’s eco-friendly ethos and tranquil setting.

Brand Identity: Capturing the Spirit of Hayfield Hideaways

We started by creating a brand from scratch, ensuring it reflected Hayfield Hideaways’ commitment to nature, sustainability, and unique outdoor experiences. Our work included:

✅ Logo & Brand Development – A design that embodies the campsite’s natural, eco-conscious values.

✅ Full-Colour Palette & Typography – Inspired by the coastal landscape and the wild beauty of the site.

✅ Brand Assets & Guidelines – Ensuring a consistent and recognisable identity across all platforms.

Website Design: A Seamless & Engaging Booking Experience

A great campsite deserves an equally great website. We designed and developed a fully responsive, SEO-optimised website that:

🌿 Showcases the unique camping experience Hayfield Hideaways offers.

📍 Highlights its prime coastal location near Mundesley Beach.

🖥 Provides an intuitive, easy-to-use booking system for hassle-free reservations.

🔍 Is fully optimised for search engines, ensuring the campsite can be easily found by nature-loving campers.

Social Media Management: Building a Community of Campers

While the campsite is only open in the summer, ELI Digital manages Hayfield Hideaways’ social media presence year-round, keeping audiences engaged and excited for the upcoming season. We:

📢 Maintain brand awareness during the quieter months.

🌿 Promote sustainability and nature-focused content to attract eco-conscious campers.

📅 Ramp up engagement leading into peak season, ensuring maximum visibility when bookings are live.

A Digital Strategy That Grows with the Seasons

At ELI Digital, we understand that businesses like Hayfield Hideaways have seasonal cycles, so we craft flexible digital strategies that adapt throughout the year.

Let’s Create a Digital Presence That Works for You

ELI Digital can help you launch a new brand, create a website that drives bookings, or build an engaged online community.

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